Solidscape Brand Guidelines
Logos
The Solidscape logo should always be shown as clearly as possible and not be covered or overwhelmed by other visual elements. It is most effective when positioned with an ample amount of whitespace, which also helps to protect the logo’s integrity.
Whenever possible, the logo should be placed in the top right corner of the layout. If this can not be done in a visually satisfying way, it can be placed in the bottom right corner. There should always be a logo on all printed and digital elements.
Registered trademark
The Solidscape logo is a registered trademark. Correct usage of the Solidscape logo is important to maintain a professional brand image for Solidscape.
We do not include the registered trademark symbol alongside the logo.
Minimum sizing
Digital placement: 120px
Print application: 35mm
Positioning and white space
There must always be enough white space around the logo to ensure a clear logo placement.
Usage rules
Correct logo use
Always ensure a high contrast when using darker colors (logo or background).
Note: a lower contrast is OK when using a lighter background color with a white logo.
Logo colors
The Solidscape logo must be presented in one of the following two colors:
Black – #000000
White – #ffffff
No other colour variant permitted.
In-correct logo use
The Solidscape logo must not be manipulated or presented in any other color other than the colors shown above in ‘Correct logo usage’
Solidscape Logo – White
Font
From July 2024 Google ‘Montserrat’ is the primary font used by Solidscape.
Montserrat is used on all external marketing materials and sales tools, including ads, web banners, brochures, PowerPoint presentations, etc.
Calibri Light or similar can be used on internal communications, including letters, internal documents.
Heading 1
Size: 50pt
Weight: 700 (bold)
Heading 2
Size: 36pt
Weight: 700 (bold)
Heading 2
Size: 24pt
Weight: 700 (bold)
Paragrapoh text
Size: 16pt
Weight: 400 (normal)
Download font
Colors
Our brand colors are optimised for digital platforms (RGB and Hex colors). These color definitions are to be utilized across all digital applications including, but not limited to, websites, banners, apps, PowerPoint presentations, etc.
Primary colors
To be used for the Solidscape logo and any other presentation for Solidscape.
Secondary colors
For all other presentation of Solidscape products.
High precision wax casting material
High precision wax casting material
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